What is SEO and why is it important

SEO of Search Engine Optimisation is a way in which you can improve your search engine rankings. This is where you appear in the result for a given keyword. A good Web Design Cheltenham company such as www.absolutecreativemarketing.co.uk/web-design/web-design-cheltenham/ will talk you through on-page SEO when they design your site for you.

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SEO can be completed as on page and off page. On page SEO looks at key areas of your website and the content that you use. This includes the page titles, meta descriptions and the keywords that you use. All of these elements allow search engines such as Google to quick search and then index your site.

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Off page SEO is a way in which you can have articles with your product or service keywords, along with an anchor text that links back to your website, placed on another site. This helps you to build up trust and authority, which again helps to improve your search engine result position.

It is always a good idea to get your on page SEO completed when you have the website built or any additional pages created. Off page SEO can be completed at any time, but one of the best options is when you have had your website optimised. Talk to a web company like the one mentioned earlier for more advice.

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