Banner ads are an efficient, cost-effective, and measurable way of advertising online. With an eye-catching, targeted banner at the top, bottom, or side of a webpage, would-be consumers are drawn to adverts tailored to their browsing. Companies can measure the click-through rate and tweak their ads in response to real-time feedback.
With online sales now accounting for around 30% of all retail, getting online advertising just right has never been more important.
Banner ads, such as HTML banner ads, can be created in-house; alternatively, HTML banner ads and other ads can be created especially for your business by external agencies.
If you feel you have the skills to create a banner ad for your business, read on for our top tips on how to make them as eye-catching as possible:
1. Visuals
Strong visuals are probably the single most important aspect of a successful banner ad. By using colour, gifs, video, or infographics in a standout way, you draw the customer’s eye, catching their attention and giving them instant information on what is being advertised.
2. Copy
Strong copy is also important, of course, but it is the initial pop of colour and graphics that capture people’s attention quickly.
3. Colours
Choose colours that complement and contrast effectively for maximum impact.
4. Images, and infographics
You will probably also want to include imagery that depicts something desirable, which may be the product itself or a lifestyle photograph that is appealing to potential customers. Infographics are also a good choice.
5. Fonts
A font that fits well with your brand is also essential. Ensure images and fonts are in high resolution, as customers can associate poor-quality adverts with poor-quality products.
6. Brand consistency
As every successful business knows, branding is key. Consistency across your advertising, colour schemes, in-store decor, and social media is key to getting consumers to recognise and rely on your brand at a glance. Constantly reminding customers about your brand is also key, so make sure consumers regularly see your brand.
